#192: Donald Miller On Selling With Stories

Would you like the closest thing to a “silver bullet” when it comes to marketing your business? Here it is: tell good stories.

But you must tell them in a very specific way, or this tactic can backfire. Fear not! This week I'm having a conversation with Donald Miller, who knows how to tell a great marketing story. Don shares some of his very best techniques with us in this interview. You'll learn…

  • How Don discovered the power of story to sell products.
  • The single most important character in your marketing story.
  • How to use story in your marketing to sell more of … virtually anything at all.
  • And much, much more.

The Storybrand Online Workshop

Click here to find out more about the “no-travel-required” online version of Don's Storybrand workshop.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.