The Deadliest Mistake You Can Make In Business

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap.

We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting!

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Spiritual Foundations

“But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” (Matthew [6:33]). (NKJV)

Tip Of The Week

How to Write Copy That Sells

Feature Segment: How to Sell With Copy

  • Copy is salesmanship in print.

  • PASTORING and shepherding.

  • Marketing something you do FOR people , not TO them

  • Long copy vs short



How To Help

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Do you struggle with writing your copy?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at