Does Everybody Need a Sales Letter?

You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…

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Spiritual Foundations

“The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance.” (2 Peter 3:9)

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Feature Segment: 5 Reasons You Need a Sales Letter

  1. To Understand your unique value, message, and mission
  2. To articulate those things to your person… their pain… and their problem
  3. To sell your stuff
  4. To inform all your written messaging
  5. To inform all your spoken messaging

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Do you have a sales letter?  If not, what do you feel is your biggest challenge in finishing it?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at