What’s the highest-leverage skill you can learn in business? What if there was a skill you could learn that would allow you to:
- Create a new product or company from thin air
- Create cash windfalls on command
- Convince others of your belief or cause
- Decide your income and make it real
- Become location independent
- Save a company or start a new one
- Attract and grow a tribe
- Launch or relaunch a product
- Get a raise or promotion
- Start a movement
- Lower marketing costs AND increase revenue and profits
- Spread your ideas globally
There is one skill that can do all this and more – and we’re going to unpack it today.
Here are the books I recommend you read if you want to reinvent your life and the way you think about it.
SPONSOR #1 – How to Write Copy That Sells
You can get my book by just paying for shipping. Get it here: RayEdwards.com/freebook.
How to Love Your Neighbor Well
In Matthew [22:36]-40] Jesus says you must love your neighbor as yourself:
36 “Teacher, which is the great commandment in the law?”
37 Jesus said to him, “‘You shall love the Lord your God with all your heart, with all your soul, and with all your mind.’ 38 This is the first and great commandment.39 And the second is like it: ‘You shall love your neighbor as yourself.’ 40 On these two commandments hang all the Law and the Prophets.”
Do something to love yourself well, and you will begin to love your neighbors well, too.
TIP OF THE WEEK
Doorframe Triggers- This is an idea I learned from Jordan Harbinger. It's a bit of a mindset hack.
Put a reminder above the doorframe you walk through the most of the thing you want to be reminded of daily.
FEATURE PRESENTATION “One Skill to Rule Them All”
The one skill you need in life is copywriting. Nora Ephron said that “Everything is
Get my book – RayEdwards.com/freebook.
Study the greats – Eugene Schwartz, Claude Hopkins, Robert Collier, John Caples, David Ogilvy, Jay Abraham, John Carlton, Clayton Makepeace.
Take a course.
Attend a workshop.
Apprentice or get certified.
The path of mastery.
How to prosper while you practice. (Freelancing)
Ask about our certification at firstname.lastname@example.org.
Or here: www.edwardscertified.com.
Get the Transcript
Eugene Schwartz letters:
Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.