This Ad Got 15 Million Views in 2 Weeks

In today’s special BONUS podcast, Douglas Pew and I interview one of our certified copywriting students Beth Schmeisl. 

We talk to Beth about why she joined the certification program and how that helped her land a job with the Harmon Brothers. Beth also gives us some insight into what it takes to make a viral ad, and it’s not something you’d expect.

Click here to download or listen to this episode now.

Tune in to discover…

  • ([0:54]) What Beth has accomplished that even I haven’t done… yet!
  • ([1:29]) How she started her copywriting journey. People tend to forget that you have to start somewhere before you can get anywhere.
  • ([3:20]) The paper ceilings she broke through and how she almost denied herself the chance to succeed as a copywriter.
  • ([6:30]) How she landed an amazing job with the Harmon Brothers! If you’ve seen the viral ads for Squatty Potty and Poo Pourri, you know who they are.
  • ([8:04]) The persuasive tactic she used to convince the Harmon Brothers to hire her. HINT: She’s certified for a reason.
  • ([11:04]) What makes up 80% of the challenge when writing. It’s probably not what you think.
  • ([12:41]) All the cool people Beth has gotten to meet through her job. Who knew working could be so fun?! 
  • ([14:13]) What it feels like to be a rockstar copywriter. It’s not easy to put your creative image out into the world for interpretation, but the rewards can be tremendous.
  • ([15:15]) The process Harmon Brothers use to complete a viral video ad script. Their “middle-of-nowhere” secret to removing all distractions in a distraction-filled world.
  • ([22:05]) What Beth has to say to you about becoming a certified copywriter! Listen carefully…she knows what she’s talking about.

Links mentioned on this episode:

I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

And if you’d like to share your manifestations or your miracles with us, please write in at miracles@rayedwards.com. We’d love to hear how God is working in your life.

Today’s show was produced by Kris Edwards with show notes by Taylor Hyatt and designs by Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.

This image has an empty alt attribute; its file name is Listen_on_Apple_Podcasts_sRGB_US.jpg

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.