Selfish Empathy

In today’s Daily Ray I talk about why we automatically want to overreact to certain situations, how to think harder and react smarter, and why you need more empathy. Empathy is one of the most important aspects of copywriting because you can’t write for somebody you don’t understand until you’ve walked a mile in their shoes.

Click here to download or listen to this episode now.

Tune in to discover…

  • The key to writing great copy. You must have this one thing in order to write copy that really works.
  • The “Functional Human Behavior Formula.” This is how you think, and I KNOW it.
  • Why you jump to conclusions all the time and overreact to situations where you have no idea what’s going on.
  • Why you need more empathy… a lot more!
  • How you have control over your reactions, and why you need to use that control to react in a smarter manner.
  • How empathy can improve your copy and help you sell more.

Links mentioned:

  • Don’t forget to join the Ray Edwards Copywriting Community Facebook Group so you don’t miss out on my weekday show, “LIVE at 5,” every morning at 5:00 a.m. PST.
  • Hey! Did you know I’m on TikTok? Follow me @therayedwards to get business tips and funny clips of me doing things I never thought I’d do.

I’d love to hear from you. Tell me your biggest takeaway from today’s show on Twitter @rayedwards, on Instagram @rayedwards, and on Facebook too.

And if you’d like to share your manifestations or your miracles with us, please write in at [email protected]. We’d love to hear how God is working in your life.

Today’s show was produced by Kris Edwards with show notes Taylor Hyatt and designs by Juan Lopez.

Until we meet again may you prosper in all things: health, wealth, and wisdom. Now go live your most prosperous life.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at