A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience…A copywriting Q&A.
That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.
If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive…so don't be shy! I read every comment here and on the socials.
- [00:50] Question 1: How do I deal with “scope creep” when working for local clients?
- [06:50] Question 2: How do I know what to charge to do some “minor touchups” on someone's copy?
- [11:20] Question 3: What's your favorite ad campaign of all time?
The Man In The Hathaway Shirt – A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.
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