Copywriting Q&A – Round 2

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience…A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive…so don't be shy! I read every comment here and on the socials.

  • [00:50] Question 1: How do I deal with “scope creep” when working for local clients?
  • [06:50] Question 2: How do I know what to charge to do some “minor touchups” on someone's copy?
  • [11:20] Question 3: What's your favorite ad campaign of all time?


Tony Robbins Vintage Infomercial
The Most Interesting Man In The World

The Man In The Hathaway Shirt – A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at