Where do your best ideas come from? If you answered, “your brain”, you’re only sort of correct. Our best ideas come from other ideas. We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed. This week’s premise: You can build a system […]
See if this sounds like anyone you know… You need to generate some cash, so you come up with an idea. You set up your funnel and your checkout…You calculate your possible conversions…Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you […]
Yes, I’m a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter…At least, not at first. This week, I’m giving you 5 reasons why you should NOT hire a copywriter. 5 Reasons Why Every Business Owner Should Write Their Own Sales Copy [00:42] Unless you can competently write […]
My guest today is Dr. Douglas Pew, one the best students that I’ve ever encountered. I don’t just mean he’s a successful student of mine (although I would definitely call making 16k in a month on the way to 20k per month successful) – I mean he’s a great student…hence the whole “Dr.” thing.
There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference. Copywriting is persuasion in print. Simple words, chosen carefully and put in the right order, can create wealth.