Britney Spears Teaches Marketing

britney.jpgThe Story: Britney Spears knows how to get your attention.

The Point: While there's a lot of debate about Britney's musical talent, career choices, and parenting potential, nobody can argue that she doesn't know how to get our attention.

You can learn a lot from a diva.

The Resource: Attention Age Doctrine

Keys To Capturing Your Prospect's Attention:

1. Be relevant to their lives.
2. Give them more of what they want.
3. Don't betray their expectations.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at