In times like these, it’s good to return to the basics. There is an apocryphal story told about football coach Lou Holtz; when he needed to get his team refocused, he would pull them together practice, hold up a football, and say, “this, gentlemen, is a football.” So please don’t disregard what I’m about to […]
Marketing
Myths, Lies and Marketing
Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error. Lies, on the other hand, are simply falsehoods perpetrated upon us for the purpose of robbing us of something. Marketing, in its pure and noble form, uses mythology; it […]
7 Surefire Ways To Make More Sales This Week
Make more calls Talk to more customers Ask for the order more often Run more ads Hand out more business cards Call more passed customers Ask for more referrals I know, I know. Nothing new. That’s the point. Stop looking for something new, and get to work.
5 Minutes To Marketing Success
Chances are, if you’re reading this blog, you’re a pretty savvy marketer. Here’s one way to improve all of your marketing efforts: before you make your next marketing move, take five minutes, close the door, turn off your phone, and imagine yourself in the life of your average customer. Think about what their problems are, […]
7 Lies of Marketing
Seven myths — even lies — of marketing. Ignore them to your profit. 1. People buy what they need. 2. Quality products will always win. 3. Cheaper price always wins. 4. More features mean more sales. 5. People don’t judge a book by its cover. 6. Logic guides buying decisions. 7. Products must make sense […]