It had been a long day on the road, and last night I was wiped out. Tired. Exhausted. So I was not thrilled when my wife called to me from our home office saying I just had to come watch this video on YouTube. Yet, a few minutes later, I was watching it with tears […]
Writing
Copywriting Monkey
I was on a conference call where marketing was being discussed. The discussion turned to “back end promotions”. Which means, “what you sell people after they bought your entry-level product”. And the topic was the copy used to sell “back-end promotions”. One of the well-known, high-profile marketers on the call said something like, “Heck, you […]
How To Go From “Surviving” To “Thriving”
It astounds me. At every seminar I attend, someone asks me this question: “Does anybody really make a living selling information online?” I also hear this one: “You can’t make any money as a copywriter or marketer now that the economy has gone down the toilet.” What a load of garbage! Aaarrrgh! Here’s why…
Is a 10% Sales Conversion Rate Good?
In the Internet Marketing world, a 10% conversion rate is often considered outstanding. But is it? Not really. Online retailers do much better. Check out Futurenow’s posting on “the top 10 converting websites for December 2008“. Here are the top five: 1. ProFlowers 31.1% 2. LL Bean 25.7% 3. Amazon 23.7% 4. VitaCost 23.0% 5. […]
5 Easy Ways to Scan Your Market’s Brain
You need content for your blog or newsletter or ezine. It needs to be relevant – in other words, you need to write about stuff your market cares about. Most bloggers (and newsletter/ezine publishers, and speakers, and authors, etc.) don’t have a clue what their market cares about. Oh, they think they know what the […]