The Story: A lot of people think that long copy is dead; I think that’s a load of baloney. The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly The Resource: www.WebCopyWritingExplained.com Here are three reasons long copy works: 1. We love to read about […]
The podcast is, for now, a Monday-Friday thing. So I’ll be back with a new podcast on Monday. Just in case you need something to do over the weekend, here’s a selection of fine, hand-picked links for your surfing enjoyment. Is there money in blogging? Depends on how you intend to make that money. How […]
The Story: Product launches are still an effective way to create a profit windfall. The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever. The Resource: www.TheProductLaunchFormula.com Here are three tactics you can use to […]
The Story: Thanks to spam, fear, and paranoia, it’s now harder than ever to get an opt-in. The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work. The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos Here are three tactics you can use to get more opt-ins: Make […]
The Story: There’s no such thing as writer’s block; there’s only a state called “not writing”. The Point: Use these tested methods to dissolve writer’s block instantly. The Resource: The War of Art, Steven Pressfield What we call “writer’s block” is merely resistance to writing. Three ways you can dissolve this resistance: Sit down and […]