Fire Your Bullets

Bullets are important to good sales copy. Bullets break up your copy into short, readable bursts. People tend to scan copy before they read it. Breaking your benefits into bullets increases the chances your copy will "catch the eye" and thus get read. To recap the benefits – bullets do the following: Break up copy […]

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Ray Edwards Answers Tough Questions

Do you need specific answers to your questions about copywriting and marketing? One way to get those answers is to join my Quantum Leap coaching program, where I will answer unlimited emails from you (you get my "Ultra Secret Email" address). However, that  program is closed right now (it’s at full capacity). Another option… I […]

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