Do you find yourself staring at a blank page (or in more modern terms, screen)? Stuck for how to get started writing your copy and singing the blues? I’ve found that I get much better results if I use some “quick start tactics”. These keep me focused, and get me started on the right track […]
Would you like a “formula” for powerful copywriting? Copywriting that sells your products and services? I’d like to give you the “magic formula” for writing web site and ad copy that sells. I’d like to… but I have some disappointing news: there isn’t one. “But Ray,” I hear you say, “Haven’t you yourself taught several […]
Copywriting can seem complex. Because I’m best known for my work as a direct response copywriter, I’m often asked for tips about copywriting. I thought it might be helpful to have this info-graphic created, which serves as a one-page copywriting “cheat sheet”. This will help make sure you don’t miss any of the important elements […]
Many business owners, freelancers, and solo professionals wonder, “Should I have a blog? Is it worth the effort? What does a blog do for me?” My answer: yes, you need a blog. And here are 5 good reasons why: It’s good for business. It wasn’t always this way. When I started blogging, it didn’t take long […]
Writing persuasive copy is simple – but not always easy. The most persuasive techniques usually are the ones that are simplest. Here are three simple tricks the top copywriters know will help them sell more (of whatever they’re selling)… Know your prospects. This means doing your homework, and knowing the audience you’re writing to (and […]