…they are: “So what?” If your copy provokes that reaction in the reader, you lose. Make sure your copy — and all your marketing — passes the “so what” test. Freelance copywriter? Join the VIP early-bird list about my upcoming print newsletter just for folks like you.
I love my iPad. It’s become nearly as indispensable as my iPhone or Macbook Pro. And the thing I love most? Apps, of course! Here are the 5 iPad apps I use the most for my copywriting business, and a word or two about how I use them. Mindmeister. This is a simple online mind-mapping […]
What does it take to succeed as a freelance copywriter? Well, I suppose it should go without saying that the first requirement is the ability to write good copy. But just for safety’s sake, I will say it anyway. That detail out of the way, here are some qualities less common among copywriters that are […]
I just completed a really fun and informative interview with one of the top email marketers working today. Ben really knows what he’s talking about when it comes to selling by email. What’s remarkable about him is he is one of the very few “Internet Marketing teachers” who actually practices what he teaches. Ben’s blog is here, […]
What does Captain Kirk have to do with Valentine’s Day? Nothing, far as I know… except perhaps that the legendary Captain of the Starship Enterprise was a renowned ladies man. He was good at the art of love. Here’s what this has to do with you and your business: wooing customers is a lot like […]