The Story: Almost without fail, copy that doesn't get good results suffers from a lack of powerful, persuasive, and pithy bullet points.
The Point: Internet readers don't read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements.
The Resource: My own Bullet Point Copy Explained
3 Simple Bullet Point Blueprints:
1. “How To ”. (“How to lose weight three times faster without ever feeling hungry or deprived”
2. “The Secret To They Don't Want You To Know”. (“The secret to getting 60 mpg that big oil companies don't want you to know”)
3. “The Single Most…That Even…”. (“The single most effective method of reversing heart disease that even Harvard-trained physicians have never heard about”)
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