Copywriting Q&A

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments below.

  • [00:00] Intro
  • [00:56] Question 1 – Should I be worried about A.I. taking my clients?
  • [05:01] Question 2 – Do I need to use contracts?
  • [07:30] Question 3 – Did I write this, or did I steal this?
  • [10:40] Question 4 – What's the best formula for a subject line?


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at