Hemingway On Copywriting


The Story: Follow Ernest Hemingway's Four Simple Rules to improve your copywriting (or any writing, for that matter).

The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation.

The Resource: The Elements of Style

Hemingway's Rules:

1. Use short sentences.
2. Use short first paragraphs.
3. Use vigorous language.
4. Be positive, not negative.

Note: I have written about Papa's rules in the past. This time I decided to do a little research before doing the podcast, and found different versions. So who is right? I don't know. My favorite version, though is at Brian Clark's Copyblogger site.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.