Hype-Free Copywriting Made Simple

hype.jpgThe Story: Most online copy is filled with hype that turns readers off.

The Point: Writing copy that sells without using hype is easy to do.

The Resource: The Copy Doctor

3 Ways To Eliminate Hype In Your Copy:

1. Talk about the reader's pain.
2. Tell relevant stories.
3. Use detail, not description.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.