Myspace Or Yours? Marketing 101

myspace.jpgThe Story: One of copywriting's oldest maxims points out one of marketer's biggest failures.

The Point: It's not your website. It's theirs (if you want to succeed).

The Resource: YouTube

How To Make It About The User:

1. Know your users.
2. Know your users.
3. Know your users.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at