Read Books, Boost Conversions

books.jpgThe Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.

The Point: For a quick boost in the results your copy brings, bone up on these books.

The Resource: SFS Bookstore

3 Books on Copywriting… And One Other:

1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. Reason Why Advertising, John E. Kennedy
4. Green Eggs and Ham, Dr. Seuss.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at