The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.
The Point: Sometimes it's more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company.
The Resource: Tony Robbins
3 Simple Selling Tips From Tony Robbins:
1. Sell people what they want; give them what they need.
2. Create a subculture with its own language.
3. Engage the power of commitment and consistency.
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