Should I Shut Up About Jesus?

Some time ago, I wrote a blog post about the true secret of my success in business – Jesus Christ. It’s one of the most popular posts on my blog. In that post, I explained that I would no longer separate my business life from my faith life.

I wrote another post about the 7 Mountains of Culture. It's about how followers of Jesus should aspire to places of influence in those areas. Again, this is one of the most visited posts on my blog.

I feared that my blog and business would suffer as a result of this “mixing” of the sacred and the “secular”. That was not the case – the opposite was true. Those who did not want to hear about God went their way – they didn’t stick around.

But recently, my blog has grown in readership, and my podcast audience has blossomed. And a new wave of criticism against me has arisen. The basic message: “Ray, shut up about Jesus, and stick to writing about marketing and business.”

Sometimes these criticisms are “colorful”, and emotional. Even hateful. One person called me “an old, white, Jesus-y man in a suit”.

A “friend” in the online business world wrote about me, and called me “one of the prosperity gospel a—holes.” Attacks like this never cause me to reconsider my position. They are not based on reason, but rather on anger and bitterness. These people I pray for and immediately forgive.

Some of my critics are more reasonable. Their logic makes a certain amount of sense. These I consider. I have learned enough humility to be open to the possibility that my critics are right. I can learn from constructive criticism. Here are a couple of examples:




What about these criticisms (and others like them)? What about Christian brothers and sisters who have criticism for me? Some suggest that I could reach more people for Christ if I were more “covert” in my “ministry”. Are they right?

I don’t think so.

After careful consideration, I have decided to stick with my “faith forward” approach. Here are 3 reasons I do not hide my faith:

  1. The Lord himself gave me this assignment. I’ve told my story elsewhere, so I won’t recount it here. I heard from God that he has enough “pastors in pulpits”. What he needs are more “ministers in the marketplace”. I'm assigned to empower believers and teach them to prosper with purpose. That mission has not changed.
  2. My mission is not the mission of all Christian business people. There is a place for business people who are less “faith forward” or even “covert” believers. I don’t believe most believers should have the same kind of ministry as me. A friend once described what I do as “a ministry disguised as a business”. It may be more accurate to say I have a ministry that functions through the vehicle of my business.
  3. My blog, podcast, and teachings appeal to nonbelievers, not just Christians. I believe this is because I don't exclude anyone. I don’t mandate that my readers and listeners share my beliefs. I don’t try to change their minds. I am open about what I believe, and how it plays out in my business – but I don’t condemn those with other beliefs who come under my tent. I love people, whether they are Christians or not. I don’t judge people who are different from me – even those who are on the opposite end of the belief spectrum. I want to help people with their businesses, regardless of their beliefs.

If you’re a Christian and an entrepreneur, I don’t assume you should take the same approach as me. You should do what God is leading you to do.

So, if you’re hoping I’ll be less “Jesus-y”, I’m afraid you’ll be disappointed. That’s okay. Maybe I’m just not your “cup of tea”.

Now that you’ve heard my rationale, what do you think? Have I reached the right conclusion? Or do you think I should shut up about Jesus?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at