I just attended the single best business conference I’ve ever been to… and it has nothing to do with my being one of the speakers! Today, I share my notes from this week’s Platform Conference. By the time you listen to today’s podcast, you will have discovered: The real secret to stress-free productivity How to […]
Tag: Productivity
#085: 7 Things You Don’t Want to Hear About Copywriting [Podcast]
I will never forget the day I heard the bad news about copywriting. And now, I’m about to give you that same bad news. I heard the news from an off-the-wall copywriter in Utah, who had miraculously survived a brain tumor. I’ll tell you the whole story in today’s episode. And what it means to […]
#084: 5 Marketing “Musts” [Podcast]
My consulting client was facing a tough season. None of her marketing was working. While considering the problem she was facing, it became obvious what was missing. Since that time, I’ve developed a short checklist that can almost always cure marketing woes. Today I’ll share the checklist.
#083: Why You Don’t Achieve Your Goals [Podcast]
There is a dangerous reason why you don’t achieve your goals. There’s a good chance you are committing this mistake yourself, even if you do lots of good stuff. In today’s episode I will share with you how to go about fixing this problem.
#082: How To Create Lead Magnets [Podcast]
It’s harder than ever to get people to share their email address. Nobody wants more spam in their inbox. What’s a marketer to do? The solution to the problem is surprisingly simple, and increasingly difficult. But it’s well worth the effort as I will demonstrate in today’s episode.