For years, I've touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services, and ideas, there is something much more powerful… Content.
This week's episode discusses the power of Content Marketing. Tying every piece of your content into a worldview that is always in integrity with your company's vision. When your audience understands and appreciates your vision, your sales copy doesn't need to be nearly as “salesy” because people know what to expect from your brand. They're already sold – you just need to deliver the message.
Take Apple for instance. They have spent decades carefully crafting their brand, but not just through ads. Every decision is carefully made staying consistent with their reputation. From the packaging to the product colors, their customers know what to expect, so much so that thousands of them don't even need to see a sales page or television commercial…they just need the release date of the latest product and they're in. That's powerful.
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