“OK Boomer…” – A popular comment on the internet meant to insult someone by implying the entire Boomer generation just “doesn’t get it.” I won’t spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the […]
This Is More Powerful Than Sales Copy
For years, I’ve touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services, and ideas, there is something much more […]
What Is Copywriting?
Maybe you’ve noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas. Here’s the big problem with those ads: in many cases, they’re true!
#039: How To Succeed Faster [Podcast]
There is no need for you to struggle for many years before enjoying success. While it sometimes happens that way, that is not a requirement. Nor is it necessarily a sign of worthiness.
#038: Get Better Clients Who Pay More [Podcast]
Today, I share how to get better clients who pay you more money for your products and services. At one point in my career, I would take on as many as six simultaneous projects, and work as much as 80 to 100 hours a week. That is simply crazy. There is a better way, and […]