Watch Your Mouth, Copywriter!

yousaidwhat.jpgThe Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you?

Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn't understand?

Me too.

That leads to this little tip that will really help your copy make more sales (or generate more leads, or whatever you need it to do)…

The Point: Copy should read like conversation; it should flow naturally and be easy to listen to (or read).

The Resource: Any tabloid. I like the Enquirer.

3 Ways To Keep It Simple:

1. Use strong, punchy language.
2. Write in short sentences and paragraphs.
3. Avoid jargon.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at