The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you?
Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn't understand?
That leads to this little tip that will really help your copy make more sales (or generate more leads, or whatever you need it to do)…
The Point: Copy should read like conversation; it should flow naturally and be easy to listen to (or read).
The Resource: Any tabloid. I like the Enquirer.
3 Ways To Keep It Simple:
1. Use strong, punchy language.
2. Write in short sentences and paragraphs.
3. Avoid jargon.
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