The Story: It's one of the most common mistakes in all forms of selling – not asking for the sale.
Hard to believe? Maybe. But it's true anyway; people just don't want to ask for the order.
The Point: There comes a point where you've presented all the benefits of your offer; you've demonstrated its value; you've supplied lots of credible testimonials; you've shown your iron-clad guarantee… and you just need to ask for the sale.
On the Internet, this can be as easy as putting in a link that says “Order Now”.
3 Ways To Un-Wimpify Your Copy:
1. Ask for the order plainly.
2. Ask for the order early.
3. Ask for the order more often.
Click for the Podcast Audio:
