#032: 21 Reasons People Buy From You [Podcast]

Copywriting can be tricky.

Get Paid What You're Worth

As a copywriter, you work hard to follow the proven formulas and structures.

You probably do a great job with that. It’s not that tough.

And yet, sometimes, we can do everything right and the copy still falls flat. Yes, it is even happens to me. It happens all copywriters. Regardless of what they tell you. More on this later in the podcast!

Tip Of The Week

I was about this close to buying a brand-new MacBook Pro only a week and a half ago.  But then, I decided to try something else instead. No-not a PC!Instead of buying a new computer, I bought extra RAM, and a solid-state drive to replace my computer’s original  hard drive.  The results were interesting, and I explain what happened in the podcast episode (so Yep, You have to listen to the audio to get the full story!)

I bought my RAM from crucial.com

This is the solid-state drive I recommend; everyone seems to agree it’s the best.

Spiritual Foundations

God has engineered so that the best (and really the only) way to accumulate great wealth is being willing to give it away.

One gives freely, yet grows all the richer;
another withholds what he should give, and only suffers want.
 Whoever brings blessing will be enriched,
and one who waters will himself be watered.

Proverbs 11:24-25

The 21 Reasons People Buy From You

Even though people by based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.

An understanding of the driving reasons people buy a particular product or service can be key in writing copy that has the desired result (sales.)

It is crucial that you understand the reasons why people buy from you-and specify, clarify, amplify, those reasons in your copy.

  1. Need
  2. Competition
  3. Sex
  4. Meaning
  5. Mission
  6. Greed
  7. Comfort
  8. Experience
  9. Pain
  10. Fear
  11. Significance
  12. Connection
  13. Love
  14. Contribution
  15. Control
  16. Conformity
  17. Loneliness
  18. Anger
  19. Prevention
  20. Addiction
  21. Power

I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects. I am, however, asserting that understanding the motivations that already exist is key to your sales process

Special Announcements

I am JAZZED to be attending Jeff Walker’s Product Launch Formula Live event in Scottsdale, Arizona this weekend. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we’re there.

I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I’ll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be.

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast.

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Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question: What are the reasons your customers buy from you? You can leave a comment below.


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18 thoughts on “#032: 21 Reasons People Buy From You [Podcast]

  1. Ray,

    I love the list of the 21 Reasons People Buy. My favorite part is that you get the Need out of the way first.

    The needs of people are few, for the most part.

    We buy what we want.

    I’m excited to find you here, and learn from you. I also looked forward to getting to meet you for the experience and the connection.

    As you said about Tony Robbins, I can probably get most of what you share for very little. But, I can’t get to know you and your connections that way.

    When I invested in the EntreLeadership program with Chris LoCurto, I didn’t find anything new in their workbook that wasn’t in the book. Less, actually.

    However, I was more motivated to work because of the investment I made. And, the payoff has been huge.

    Thanks Again!