Change: The Only Constant

“Pig Pen, this here is Rubber Duck. We ain’t gonna pay no toll…”
CW McCall, “Convoy”

Who would have dreamed, in the 1970s, that anything would ever replace the CB radio? Some readers will, like me, be old enough to remember the CB craze. We will all remember, for instance, that the “main channel” on our CB radio was channel 19.

“Breaker 19, this here is the CopyGuy, with a newsflash: before that Hollywood actor named Reagan becomes president, CB radio will be a fad from the past…”

Fast-forward to just around the time CB radio had completely faded from the American consciousness, and you’ll discover a curious new technology called the compact disc just making its debut on the market. There were scoffers. There were purists who said nothing sounded as good as vinyl (there still are, but that’s another post). And there were plenty of people to point out that nobody in their right mind would replace an entire record collection just to go buy the same music on CD. Those people were wrong.

Fast forward again. Apple introduces a service called iTunes. There are scoffers. There are purists who say there’s nothing like having the liner notes you get inside the case of a CD. And they’re plenty of people pointing out that nobody in their right mind will replace an entire CD collection is to go buy the same music for the iPod. Those people were also wrong.

Just to be clear: those who refuse to learn from history are doomed to repeat it.

Change is constant. Industries appear and vanish in the space of a decade. Those who win are those who anticipate the trends, and get in front of them. Distinction worthy of note: it is much easier to predict trends and get in front of them that it is to be the creator of said trends. Much, much, much easier.

 

“He Just Thought It Up And Did It”

You don’t need permission to succeed. You don’t need someone to say you’re worthy. You just need to grab hold of your idea, wrestle it into submission, and then go out there and do it.

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It’s the doing it part that gets people hung up. Most of the time, it’s easier to talk about the project you’re “working on” than it is to actually do the work.

My friend Jeff asked me recently why I went through the hassle of hosting a seminar of my own. I’ve been thinking about that question.

I have lots of great-sounding reasons, but the truth is… it just seemed like a good idea, and I wanted to do it.

In the movie Apocalypse Now, the film’s narrator explains the extraordinary success of the iconic Colonel Kurtz this way: “He received no official clearance. He just thought it up and did it.”

If you feel that you do need permission, here it is (along with instructions): whatever it is that’s burning inside of you, go ahead, think it up and do it.

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#140: The Master Skill of Business Success [Podcast]

Is it possible there is one “Master Skill” that trumps all others when it comes to business success? I believe it’s not only possible, but that it’s absolutely the truth.

QUINOA

In today’s episode, I’ll reveal what that “master skill” is, and how you can acquire it for yourself.

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5 Effective Ways to Get More Email Subscribers

If you operate any kind of business online, or if you are a writer, speaker, consultant, or coach… one of your most important assets is a list of email subscribers who are interested in hearing from you.

Businessman pressing e-mail buton

When you have a permission-based email list, you can literally produce “income on demand”. You can quite literally produce “traffic on demand” for your website. All you have to do is send on an email to your list.

#139: 7 Reasons Why You Should Write A Book [Podcast]

You’ve probably heard it so much that you may even tune it out: writing and publishing a book is a good thing. But do you know why?

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In today’s episode, I’ll give you 7 good reasons why you should write a book, even if you think you’re “not a writer”.

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#138: How To Get The “Ultimate Advantage” In 2015 [Podcast]

What if, in 2015, you could give yourself the “Ultimate Advantage” in every area of your life – faith, physical, emotional, and financial?

HOW TO GET THE

In today’s episode, I’ll share some foundational elements and practical advice on how to do just that.

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In this video, one of my copywriting clients (Frank Kern) interviews another of my copywriting clients (Tony Robbins). Some truly great insights in this video, and it’s all to promote Tony’s new book, Money: Master The Game | 7 Simple Steps To Financial Freedom. 

For a short time, you can receive Tony’s book for almost free – it will retail for $28, but if you pay the $6.95 shipping fee, he’ll send you the book for free.

Here’s the fine print: “All of the author’s profits of this book have been donated in advance by the author, which in conjunction with an additional personal donation, will feed 50 million meals to people in need this year.” Pretty cool, right? Click here to see if any free books are still available.