How Do I Attract Better Customers?

A 10-Step Plan That Works

You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive.

This week we’re going to show you how to fix that problem and prevent it from ever happening again…so you only deal with cool people that you like.

Click here to download or listen to this episode now.

Spiritual Foundations

Is there a scriptural foundation for only working with good clients who appreciate your work and pay you what you’re worth?

I’m so glad you asked. Check this out:

“You shall not muzzle an ox while it treads out the grain,” and, “The laborer is worthy of his wages.” 1 Timothy 5:18 (NKJV)

In this week’s episode Sean and I give you some additional insight on this verse that I think you’ll find valuable.

Tip of the Week

This week’s tip is the wonderful and magnificent service known as Amazon Subscribe & Save.

You can set up regularly scheduled deliveries and earn savings on everything from diapers to toothpaste to dog treats…literally thousands of everyday products from Amazon and Amazon Marketplace.

My ambition in life is to never run another errand again, and this service may just make that possible.

Feature Presentation: How Do I Attract Better Customers?

A 10-Step Plan That Works

I finally got relief from my dire situation when I fired the clients who were the big trouble-makers and got really clear about who I WANTED to work with. You can do this too, by simply following this 10-step plan:

  1. Set the Criteria for Being a “Good” Client. Define the qualities of your ideal customer. Be on the lookout for these unicorns.
  2. Set the Criteria for Being a “Bad” Client. Define the qualities that make you miserable or stressed with clients. Swear that you will never take another client, nor keep a client, who has ANY of these qualities,
  3. Purge the Scourge. Examine your existing client base and get rid of any stinkers.
  4. Preach the “Good Client Gospel.” Publish your “Do’s and Don’ts” clearly, frequently and boldly.
  5. Develop a “Bad Client Mythology.” Tell client horror stories and make them part of your Company Mythology – so your prospective clients know how you identify “bad apples” – and let them know what happens to bad apples.
  6. Develop a keen sense of discernment about people. Every time I have taken on a bad client, I always had a nagging feeling deep inside that I had ignored. Trust your sensors.
  7. Make them work for it. If they really want to work with you, make them prove it. Put some hurdles in place. Weed out the clients who ignore, break, or try to circumvent the rules of being accepted as your client.
  8. Be Expensive. While his alone can be a good filter, it is not 100% effective. There are some nasty, needy, broken, and/or crazy people who have lots of money.
  9. Listen to Your Team.
  10. Be completely unreasonable. While it will help you screen out the “problem children,” it will also cause the Good Clients to want you even more.

And…you guessed it…some snippets from our conversation:

  • For vegetarians only (9:10)
  • Sean “sparkly” rant (9:35)
  • The Force is strong with this one (12:15)
  • Ray & Sean tackle The Great Unicorn Debate (12:27)
  • Are you willing to take the oath? (13:23)
  • The Bad Client Story (14:03)
  • Make it known throughout the land (15:24)
  • Only gather ripe apples (16:21)
  • Trust your gut, not your wallet (17:13)
  • The Edwin Moses Strategy (18:37)
  • Be a Rolex, not a Timex (19:22)
  • Trust your team (20:42)
  • Take a look in the mirror (21:39)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” - Brene Brown Click To Tweet

How Do I Solve a Cash-Flow Problem?

For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money.

Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve this problem before THEY come and take your stuff.

Click here to download or listen to this episode now.

Spiritual Foundations

Here’s a little encouragement for the week ahead:

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” Philippians 4:19 (NKJV)

So ask yourself. “How rich is God?” Your needs will be supplied according to His riches, not yours. I would rather have His standard of measure…how about you?

Selah.

Tip of the Week

This week’s tip comes from our good friend Ernie “The Attorney” Svenson…and it may upset some people in the legal community.

If you’re looking for a premium DIY solution for the most common legal situations then you’ll love this app called ShakeLaw.

If you're a freelancer, for example, you can generate agreements straight out of this app. There are a bunch of options included with ShakeLaw and I think it’s worth checking out.

Feature Presentation: How Do I Solve a Cash-Flow Problem?

You can beef up cash-flow with these 7 short-term solutions:

  1. Reach out to past and present customers
  2. Ask for referrals
  3. Personal services
  4. Consulting/Coaching
  5. Affiliate Sales
  6. Get a temporary job
  7. Direct selling

And…as always…some snippets from our conversation:

  • Sean’s rant of the week (9:40)
  • Why this advice is unpopular (10:45)
  • Reach out and touch someone (11:34)
  • Rusty’s Wisdom (12:15)
  • Ask and ye shall receive (13:44)
  • Ray’s Way of mining for referral gold (14:20)
  • Skills to pay the bills (15:46)
  • What comes easily to you? (16:29)
  • Try selling OPS (17:42)
  • Embrace the Stop-Gap (19:25)
  • What do you really value? (21:45)
  • Sean’s rant of the week – Part 2 (22:13)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar Click To Tweet