In 1976, the band Rush released their hit song, Something for Nothing. The refrain of the song goes:
“Whoa, you don’t get something for nothing
You can’t have freedom for free
You won’t get wise
With the sleep still in your eyes
No matter what your dream might be”
Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.
The superhero movies bring out the child in us. No wonder they’ve done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero!
What if I told you it’s possible to make money by just giving stuff away? Well, that’s exactly what I’m telling you today. Plus…
- How to decide what kind of day to have.
- Send snail-mail from your iPhone.
- …and flair!
Click here to download or listen to this episode now.
When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.
This secret weapon is free and available to anyone. Yet few businesses use it.
If you’ve read some of my past blog posts, you probably know that I am a dog enthusiast. Over the years, my wife Lynn and I have enjoyed several canine companions. Scooter was one of our favorite dogs. But I remember him most for a rather unusual reason.
Toward the end of his life, our dog Scooter went blind. It happened over a period of several months. At first we weren’t sure what was wrong with him. He used to be so fiercely independent. He had always seen himself as alpha-dog–grouchy and self-centered. But now, the poor little guy would walk around bumping into things. This seemed to frustrate him, so he’d withdraw and go curl up in a corner. This just wasn’t like him. We became deeply concerned.