The Dawn of Justice in Business

How to Be the Superhero Your Clients Are Looking for!

Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.

Dawn of Justice

The superhero movies bring out the child in us. No wonder they’ve done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero! 

The Secret Weapon of Market Leaders

It’s Powerful, It’s Easy To Use, and It’s Free

When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.

Secret Marketing Weapon
This secret weapon is free and available to anyone. Yet few businesses use it.

The Wisdom of My Blind Dog

Say Goodbye to Self-pity!

If you’ve read some of my past blog posts, you probably know that I am a dog enthusiast. Over the years, my wife Lynn and I have enjoyed several canine companions. Scooter was one of our favorite dogs. But I remember him most for a rather unusual reason.

Wisdom of my blind dog

Toward the end of his life, our dog Scooter went blind. It happened over a period of several months. At first we weren’t sure what was wrong with him. He used to be so fiercely independent. He had always seen himself as alpha-dog–grouchy and self-centered. But now, the poor little guy would walk around bumping into things. This seemed to frustrate him, so he’d withdraw and go curl up in a corner. This just wasn’t like him. We became deeply concerned.