#123: How To Write Emails That Get Response [Podcast]

I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.

businessman and businesswoman using computer at airport

Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.

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Podcast Delayed This Week

This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!

#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.

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Trey Ratcliff made this video with a DJI Quadcopter and a GoPro Hero 3. I mean, this is just cool. It has a gyroscopic stabilizer for the GoPro, which is why the video looks all smooth and not jittery. One of the coolest things is, it has a built-in GPS. If you fly it out of range, or your controller dies, etc… the Quadcopter will fly back home and land where it started its flight!
Watch this video, which was made using ony the Quadcopter, the attached GoPro HD camera, and iMovie.

 

How The National Speakers Association Can Recover From A Major Mistake

Recently the National Speakers Association made a major mistake when they rebranded their conference as “Platform.”

NSA's branding (L) and Hyatt's (R)

NSA’s branding (L) and Hyatt’s (R)

The colors they chose, the elements of the design, and they way they are used seem nearly identical to author Michael Hyatt‘s previously established brand. A few years ago, Hyatt published a book called “Platform: Get Noticed In a Noisy World”. Hyatt also has a conference called “Platform” and a membership website called “Platform University”. What do we make of all this? Well…

#120: The 10 True Reasons Businesses Fail [Podcast]

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.

Going Out of Business

My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.

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#119: How To Really Build An Online Business [Podcast]

“How do I really start my own online business?” This is a question I hear pretty often. Recently I found myself saying, “Well, it’s pretty simple. You just need to…” and then I heard myself spewing out a long list of stuff that was anything but simple.

home office

Clearly I needed a simpler, more cohesive answer to this question. That’s what this episode is all about.

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#118: How To Be Productive, Profitable, and Happy [Podcast]

Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. The key to being productive, profitable, and happy is not in changing your nature. It’s in learning to turn your nature to your advantage.

overwhelmed

In this week’s episode, I’ll share some ideas on how to do just that.

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#117: How To Deal With Abusive Customers [Podcast]

There’s a saying: “The customer is always right.” But what about customers who are abusive, dishonest, and bullying? Are they always right? I think not. And you must protect yourself and your staff from these bullies.

Furious woman

In this week’s episode, I share 7 tips for handling abusive or “problem” customers.

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