#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.

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#120: The 10 True Reasons Businesses Fail [Podcast]

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.

Going Out of Business

My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.

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#119: How To Really Build An Online Business [Podcast]

“How do I really start my own online business?” This is a question I hear pretty often. Recently I found myself saying, “Well, it’s pretty simple. You just need to…” and then I heard myself spewing out a long list of stuff that was anything but simple.

home office

Clearly I needed a simpler, more cohesive answer to this question. That’s what this episode is all about.

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#118: How To Be Productive, Profitable, and Happy [Podcast]

Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. The key to being productive, profitable, and happy is not in changing your nature. It’s in learning to turn your nature to your advantage.

overwhelmed

In this week’s episode, I’ll share some ideas on how to do just that.

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