Podcast
« Previous EntriesGuarantees Increase Sales
The Question: Do I really need a guarantee?
The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.
Three Things To Consider When Creating Your Guarantee:
1. The length of the guarantee (the longer you can make it, the more credible your offer).
2. How you word your guarantee [...]
How To Take Online Payments
The Question: How do I take online payments?
The Answer: There are lots of options, including a very simple way to take online payments.
Three Ways To Take Online Payments:
1. Use Clickbank (for digital products).
2. Paypal works for physical products.
3. For full-fledged merchant accounts, use iPowerPay.
Click for the Podcast Audio:
How To Take Online Payments
Get Started Testing Your Copy
The Question: How do I test my copy?
The Answer: It’s not that difficult - don’t over-complicate things.
How To Improve Your Sales With Better Copy:
1. Model successful copy of companies whose ads you know are working (don’t steal - model!).
2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it’s pretty easy.
3. Use software [...]
When Your Marketing Doesn’t Work…
The Question: What do I do if I have all the pieces in place, but I’m not making sales with my website?
The Answer: Improve the architecture of persuasion on your website: change the words!
How To Improve Your Sales With Better Copy:
1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations [...]
Write Better Headlines With This Technique
The Question: What’s a good shorctut for writing good headlines?
The Answer: Avoid hype and use proven structure.
How To Improve Your Headlines:
1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.
Click for [...]
Q&A With Ray… Ask Me Your Questions
This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts.
Don’t worry about the podcast thing. If you don’t have an iPod, it still works with any MP3 player. And if you just don’t understand what “podcasting” is all about, simply download the audios from [...]
Deciding What To Sell Online (Podcast)
The Story: One of the first steps in creating online businesses is deciding what to sell.
How do you do that?
The Point: There is a “magic trick” that will allow you to always know what to sell from your website.
The Resource: AskDatabase
3 Ways To Decide What To Sell Online
1. Ask your customers what they want [...]
Free Audio: Declare Freedom In 2008
There is so much good stuff going on these days, I don’t know were to start. Let me say this, though: the time has never been better to start your own business online.
The tools, tactics, and technology available today give you the power to literally create an empire from your kitchen table (thanks Jeff Paul).
I’m [...]
Copywriting Bullets That Hit The Target
The Story: Almost without fail, copy that doesn’t get good results suffers from a lack of powerful, persuasive, and pithy bullet points.
The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements.
The Resource: My own Bullet Point Copy Explained
3 Simple [...]
Long Copy Sucks
The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.
The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection in [...]
