Catch and Release Leadership

How to Start a Movement

Here's the problem: you want to build a business, an organization, a church, or a body of work. Something that has long-term significance and impact. Yet it often feels like you’re forced to focus on short-term gains.

In this episode, we’ll introduce you to a way of leadership that is simpler, more elegant, less stressful… and more effective.

The View from the Top with Aaron Walker

Living a Life of Significance

Too often we go through life bouncing from one random event to the next, always reacting to our circumstances and allowing them to dictate our lives.

If you're ever going to take control of your destiny, you have to be able to learn to adjust to circumstances using your own personal grit, determination, and the ability to focus on significance instead of success. Today's guest, Aaron Walker, can help you do just that.

Married To The Business

The Pioneer & The Settler

You are the pioneer. The entrepreneur. The explorer. The risk-taker. But you find yourself married to, or in business with, a settler. A homesteader. A risk-avoider.

In this episode, our very special guest is going to blow your mind with her insights about how to harmonize these polar opposites, and prove that they are better together than apart.

Click here to download or listen to this episode now.

Spiritual Foundations

Our verse this week is from Psalm 18:22…“He who finds a wife finds what is good and receives favor from the LORD.”

That has certainly been the case with me as you’ll discover later in this episode.

Tip of the Week

Word of Warning: My tip this week won’t work for people who are paranoid about being tracked by their phone.

I have fallen in love with an app called Life Cycle.

This app automatically tracks your life and presents it to you in a way that lets you see what you’re doing with your time.

If you’re looking to make changes about the ways you spend your time, this may just be the app for you.

Feature Presentation: “Married To The Business: The Pioneer and the Settler”

In this episode I’m having a conversation with a very wise woman…my wife Lynn. She is the most authentic and honest person I know, and she has a totally contagious laugh.

Here are some snippets from our conversation:

  • The origin of the Pioneer and the Settler (4:35)
  • Not for women only (5:05)
  • Wagons Ho! (5:28)
  • The shooting gallery (6:01)
  • On a gravy train with biscuit wheels (6:26)
  • An unethical dilemma (7:44)
  • What a freak-out feels like (8:04)
  • Be the conductor of your own train (8:45)
  • Asking the awkward question (9:44)
  • Genesis and the kitchen table (11:18)
  • The recipe for a great husband and father (12:05)
  • Ray gets busted (13:03)
  • The dilemma of letting go (13:29)
  • Clash of the Titans (15:05)
  • The value of a Safe Space (15:28)
  • Doing the brave thing (16:18)
  • Same song…48th verse (17:09)
  • Know the other person’s heart (18:15)
  • How to stay married (19:17)
  • The foundation of faith (21:40)
  • What to say to your younger self (23:05)
  • Don’t sweat the small stuff (24:03)
  • Lynn’s message to the younger Ray (24:24)
  • The sexy snort (25:12)
  • Escaping the performance trap (25:45)
  • Proper care and feeding of Settlers (26:04)
  • Lynn drops a Truth Bomb (26:28)
  • The 3-Sentence Rule (27:48)
  • Mansplaining (29:50)
  • Essential meaningful purpose (30:22)
  • Stay in your lane (31:12)
  • Rapid fire bonus questions (33:36)
  • Has the journey been worth it? (35:13)

Resources Mentioned in This Episode

How To Help

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“Don't marry the person you think you can live with; marry only the individual you think you can't live without.” — Dr. James Dobson Click To Tweet

Should I Write a Book?

Not Everyone Should - Here’s Why

You hear so many people saying you should write a book. Your business may be struggling, and it’s tempting to buy into the idea that writing a book will give your business that boost you need.

The credibility and authority a book would give you are huge. Your book can get you interviews, speaking gigs, and sell more of your products, services and programs.

But is writing a book the move for you?

Click here to download or listen to this episode now.

Spiritual Foundations

The Bible has some interesting advice for us…“My brethren, let not many of you become teachers, knowing that we shall receive a stricter judgment.” James 3:1 (NKJV)

I think that’s another way of saying, “With great power comes great responsibility.” So if you choose to become a teacher, or an author, be prepared to take it seriously and grow some rhinoceros skin because people will take a poke at you.

Tip of the Week

I’ve noticed that most people grossly underestimate the time it takes to do things.

I use Nozbe to help me overcome that challenge. It has helped me become a productivity ninja. It helps me deal with my incoming tasks, prioritize them, manage them within projects and get them done quickly and effectively…and that is a beautiful thing.

Feature Presentation: Should I Write a Book?

5 Reasons to Write a Book

  1. A good book can build your reputation, authority, and credibility.
  2. A good book will be a legacy that lives on after you are gone.
  3. A book causes you to test, clarify, and strengthen your thinking.
  4. A book can get you interviews, speaking engagements, and sales.
  5. While you probably won’t make a fortune by publishing a book, you can make one explaining the book.

5 Reasons Not to Write a Book

  1. A bad book can ruin your reputation.
  2. A book never goes away – copies will always exist.
  3. You will never be happy with it.
  4. It’s hard to do.
  5. Authors rarely make any money from writing a book.

And…you guessed it…some snippets from our conversation:

  • They “wrote the book” on that (13:27)
  • Get out of my head! (14:27)
  • Anger is an energy (16:01)
  • The pathway to the stage (17:15)
  • The hub of your business (18:07)
  • Express yourself! (19:45)
  • The toothpaste is out of the tube (21:27)
  • You can run, but you can’t hide (22:10)
  • Satisfaction NOT guaranteed (22:34)
  • You get out what you put in (23:13)
  • If you write it, they may not buy it (24:31)
  • Tell me about your platform (26:38)
  • Do you have a plan? (27:09)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.” —George Orwell Click To Tweet

How Do I Attract Better Customers?

A 10-Step Plan That Works

You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive.

This week we’re going to show you how to fix that problem and prevent it from ever happening again…so you only deal with cool people that you like.

Click here to download or listen to this episode now.

Spiritual Foundations

Is there a scriptural foundation for only working with good clients who appreciate your work and pay you what you’re worth?

I’m so glad you asked. Check this out:

“You shall not muzzle an ox while it treads out the grain,” and, “The laborer is worthy of his wages.” 1 Timothy 5:18 (NKJV)

In this week’s episode Sean and I give you some additional insight on this verse that I think you’ll find valuable.

Tip of the Week

This week’s tip is the wonderful and magnificent service known as Amazon Subscribe & Save.

You can set up regularly scheduled deliveries and earn savings on everything from diapers to toothpaste to dog treats…literally thousands of everyday products from Amazon and Amazon Marketplace.

My ambition in life is to never run another errand again, and this service may just make that possible.

Feature Presentation: How Do I Attract Better Customers?

A 10-Step Plan That Works

I finally got relief from my dire situation when I fired the clients who were the big trouble-makers and got really clear about who I WANTED to work with. You can do this too, by simply following this 10-step plan:

  1. Set the Criteria for Being a “Good” Client. Define the qualities of your ideal customer. Be on the lookout for these unicorns.
  2. Set the Criteria for Being a “Bad” Client. Define the qualities that make you miserable or stressed with clients. Swear that you will never take another client, nor keep a client, who has ANY of these qualities,
  3. Purge the Scourge. Examine your existing client base and get rid of any stinkers.
  4. Preach the “Good Client Gospel.” Publish your “Do’s and Don’ts” clearly, frequently and boldly.
  5. Develop a “Bad Client Mythology.” Tell client horror stories and make them part of your Company Mythology – so your prospective clients know how you identify “bad apples” – and let them know what happens to bad apples.
  6. Develop a keen sense of discernment about people. Every time I have taken on a bad client, I always had a nagging feeling deep inside that I had ignored. Trust your sensors.
  7. Make them work for it. If they really want to work with you, make them prove it. Put some hurdles in place. Weed out the clients who ignore, break, or try to circumvent the rules of being accepted as your client.
  8. Be Expensive. While his alone can be a good filter, it is not 100% effective. There are some nasty, needy, broken, and/or crazy people who have lots of money.
  9. Listen to Your Team.
  10. Be completely unreasonable. While it will help you screen out the “problem children,” it will also cause the Good Clients to want you even more.

And…you guessed it…some snippets from our conversation:

  • For vegetarians only (9:10)
  • Sean “sparkly” rant (9:35)
  • The Force is strong with this one (12:15)
  • Ray & Sean tackle The Great Unicorn Debate (12:27)
  • Are you willing to take the oath? (13:23)
  • The Bad Client Story (14:03)
  • Make it known throughout the land (15:24)
  • Only gather ripe apples (16:21)
  • Trust your gut, not your wallet (17:13)
  • The Edwin Moses Strategy (18:37)
  • Be a Rolex, not a Timex (19:22)
  • Trust your team (20:42)
  • Take a look in the mirror (21:39)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” - Brene Brown Click To Tweet