#126: 5 Fatal Flaws Of Free Content [Podcast]

If you give away free content as part of a “Content Marketing” strategy, it’s important to know wthat you should not give away everything. If you give away the wrong stuff, you’ll never make any money.

free-lunch

 

In today’s episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them.

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#125: How To Get What You Want [Podcast]

Have you ever known anyone who just never seems to get what they want in life? They make lots of plans but things never seen to pan out well? I believe there are 5 requirements for getting successful outcomes in any area.

Female climber clinging to the edge.

 

In today’s episode I will share the 5 Requirements, and explain how you can put them to work starting today.

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#123: How To Write Emails That Get Response [Podcast]

I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.

businessman and businesswoman using computer at airport

Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.

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#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.

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#120: The 10 True Reasons Businesses Fail [Podcast]

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment.

Going Out of Business

My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success.

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#119: How To Really Build An Online Business [Podcast]

“How do I really start my own online business?” This is a question I hear pretty often. Recently I found myself saying, “Well, it’s pretty simple. You just need to…” and then I heard myself spewing out a long list of stuff that was anything but simple.

home office

Clearly I needed a simpler, more cohesive answer to this question. That’s what this episode is all about.

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