#017: The Perfect Business and How To Start It [Podcast]

On this week's episode I expose the secrets of the perfect business for most people to start, why its the perfect business, and the 5 Basic Steps to starting it.

This Week's Tips

  • For a fast ramp-up on the subject of copywriting, grab a copy of my book, Writing Riches.
  • To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown.
  • Win free stuff by commenting!

Spiritual Foundations

Don't be confused when people tell you “there's a purpose in everything.” God can use anything – but not everything that happens on Earth is His will. That's why He told us to pray for His will be done on Earth, as it is in Heaven.

Pray then like this: “Our Father in heaven, hallowed be your name. Your kingdom come, your will be done, on earth as it is in heaven.Matthew 6:9-10

Feature Story: The Perfect Business and How To Start It

What is the perfect business? I answer this question definitively!

The 5 Basic Steps

  1. Pick your niche.
  2. Solve a problem.
  3. Write your sales copy.
  4. Create your product.
  5. Market!
Ray's Recommendations
  • Have a board of directors
  • Don't be a mercenary
  • Transfer skills
  • Choose an entity
  • Keep separate accounts
  • Be a doer
  • Guard your heart
  • Pray!

Listener Questions

  1. From the blog: “Have you heard good or bad about Amazon's SES email client?  Seems less expensive for beginning users, and it uses Amazon's infrastructure.”
  2. From email: : “Ray, how do I get you and your guru buddies to promote my products? It seems like there is a ‘good old boys' club that won't let me in!”
  3. From the Listener Line: Stu McLaren asks about coming up with hooks.
  4. From the Listener Line:  Sylvia Runkle asks about marketing with Facebook
  5. From the Listener Line: Carol Farbe has a question about marketing books (

Resources Mentioned




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Question for you: What questions do you have about starting an info-marketing business? Comment below, or call in at (509) 713-2679


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.