A lot has been written and said about writing copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post.
This Week's Tip
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So he who had received five talents came and brought five other talents, saying, “Lord, you delivered to me five talents; look, I have gained five more talents besides them.” His lord said to him, “Well done, good and faithful servant…”
- Get a date
- Get a job
- Make a sale
- Win an argument
- Change someone's mind
- Land a new client
- Raise a child
- Raise money for a cause
- Buy something
- Sell something
- Or influence anyone in any way
- Calibrate your expectations and clarify your outcome
- Know the person you're attempting to persuade.
- Demonstrate non-manipulative empathy.
- Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.)™: Know, Care, Considering, Pain
- Appeal to the four learning styles: Why, What, How, What If
- Answer any and all questions that stand in the way of transformation.
- Create an environment that invites decision.
”The easiest way to persuade someone is using what is already persuading them.” Click To Tweet This Quote
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Question for you: Do you have tips (or opinions) about ethical persuasion? Comment below, or call in at (509) 713-2679