A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience…A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we’re doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you’ll find […]
Life
Ray and Sean Spill the Beans
It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this week’s episode, I want Sean to explain what it was […]
The Power You Need To Succeed
Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what’s the holdup? You’re about to find […]
Copywriting Q&A
This week, I’m getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments below. [00:00] Intro [00:56] Question 1 – Should I be worried about A.I. taking my clients? [05:01] […]
Quiet Quitting
The term “quiet quitting” predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck…No more aspirations of “moving up the ladder”, just “acting your wage”, as they […]