I don’t have time to write a nice big post today, so I’m taking the lame way out. Here are some sites I think are worth spending time with: Shoemoney blogs on making money as an affiliate. John Chow makes money online telling people how to make money online. Ryan Healy writes about copywriting and […]
Writing
Copywriting Bullets That Hit The Target
The Story: Almost without fail, copy that doesn’t get good results suffers from a lack of powerful, persuasive, and pithy bullet points. The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements. The Resource: My own Bullet Point Copy Explained […]
Long Copy Sucks
The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago. The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection […]
Stu McLaren’s Pre-Wedding Video
My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he’s having this sale. He really is offering some discounts on his products that are just… well… crazy. But hey, don’t let that stop you from taking advantage of him.
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products). One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe […]