The Story: Britney Spears knows how to get your attention. The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention. You can learn a lot from a diva. The Resource: Attention Age Doctrine Keys To Capturing […]
Writing
Selling Tips From Tony Robbins
The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars. The Point: Sometimes it’s more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company. The Resource: Tony Robbins 3 Simple Selling […]
To Sell More, Use Proof
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing. The Point: To dramatically increase your sales, offer a preponderance of proof. You should use several different types of proof in your selling process. The Resource: Answers 3 Quick Ways to Prove Your Marketing Claims: 1. Customer testimonials. […]
Apple Grows Using Repurposing
The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this. The Point: Learn to repurpose your products as well as those of others for maximum profit. The Resource: Apple 3 Ways To Repurpose Your Content or Products: 1. Change print to text. […]
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that? The Point: We already know how to do what Apple did. We just don’t like to do it. It takes imagination. It takes guts. It takes money. The Resource: Apple 3 Ways To […]