The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can’t “manage” time. The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities. Doing so will clear up “space” in your day to get things done. The Resource: Sedona Method 5 Ways […]
Writing
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology. The Point: To break through the clutter of online marketing, use a technology everyone is familiar with – the phone. It’s easier and more effective than you think! The Resource: VoiceShot 3 Ways To Use the Phone to Grow Online Business: 1. Call […]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies. His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net. Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours. After listening […]
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype is easy to do. The Resource: The Copy Doctor 3 Ways To Eliminate Hype In Your Copy: 1. Talk about the reader’s pain. 2. Tell relevant stories. 3. Use detail, not description. Click […]
All The Clients You Can Handle
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way. The Point: When you know how, it’s easy to get all the clients you can handle. The Resource: Gitomer 5 Step System For Getting Copy Clients: 1. Develop your marketing site. 2. Use a […]