#037: How To Create A One-Page Marketing Plan [Podcast]

If you are tired of struggling to make sales… if it seems your business exists just to blindly run from one promotion to another… if every month you feel like you have to reinvent the wheel to bring in revenue… you're going to love today's podcast!planning

Today, I'm going to give you a quick method to create a marketing plan for the entire year of 2013. The best part is, this is going to be so simple you can fit your entire marketing plan on a single page. Which means, you'll actually do it!

Here's the menu for today's episode:

  • A book recommendation that will change the way you learn, and the way you eat.
  • Why you can expect God to provide open doors, new opportunities, and the resources to overcome whatever challenges you may be facing.
  • My quick and easy method for laying out your promotion and marketing calendar for the coming year… boosting your sales and profits, and slashing the amount of work and stress in your life.
  • And I will share a few special announcements.

Tip Of The Week

Tim Ferris released his new book, The 4-Hour Chef, this past week, and once again made publishing industry. This time, it was because his book was effectively “banned” from most physical bookstores. Tim turned adversity into opportunity, and launched a formidable bookselling campaign like nothing I've ever seen. In the podcast, I discuss the details of this… plus the merits of the book itself.

Spiritual Foundations

Does God send misfortune to his children (you and me) so we can “learn a lesson”? Or is it appropriate for us to expect good things from our heavenly father? Is God really on our side?

What is the proper response when we face trials, and while we are waiting for God's answer?

Here is a clue… in the book of Job, at the point where Job had lost everything (his family, his fortune, and his health), Job refused to blame God for his misfortune.

The Lord's anger was kindled against Job's friends, who all seemed determined to convince Job that God had allowed or brought these misfortunes upon him. God honored Job's request for his friends to be forgiven. And notice what the text says next:

“And the Lord restored the fortunes of Job, WHEN HE HAD PRAYED FOR HIS FRIENDS. And the Lord gave Job twice as much as he had before.” Job [42:10]
Don't allow seeming lack in your own situation to prevent you from providing God's abundance to others.
Brokering God's supernatural provision for others releases a grace to receive your own.
It's worth noting that this demonstration of lavish Grace took place in the old covenant, and according to the Bible we live now under a much better covenant.

How To Create A One-Page Marketing Plan

The current business environment is not an excuse for under-performing revenue.

There are businesses that are doing quite well, thank you very much. So using words like “it's the economy” amounts to little more than pathetic excuse-making.

If you are experiencing a downturn in revenue, the answer is-do something different! A good place to start, especially at this time of the year, is with a fresh marketing plan. Here's how to create one quickly and easily… in a way that is almost guaranteed to boost your revenue.

  • First, consider why you need a marketing plan at all. It's really quite simple: no plan, no real destination.
  • What we want to focus on is coming up with the “minimum effective dose”. We're not trying to write the”War and Peace” of marketing plans.
  • Here's how were going to do this: go get a calendar, and a list of holidays taking place in 2013.
  • Listen carefully to the instructions I give you in the podcast itself, and within about an hour, you will have a better marketing plan for the coming year than 90% of business people in America.
  • Think about this: what will happen if you actually carry this exercise out?

Special Announcements

I will be making an appearance onstage at James Malinchak's “Big Money Speaker Bootcamp” December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, “Secret Millionaire”…  James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker.

I'm attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you “get noticed in a noisy world.” It's being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Owensby Wilkerson are speaking. I'm also looking forward to meeting  Jeff Goins, Cliff Ravenscraft, Pat Flynn, Ken Davis, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there's not a single speaker I'm not excited to hear and to meet. Get a ticket while you can!

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast.

You can find the podcast on Stitcher by clicking the logo:

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question: How far in advance do you plan your marketing, and how do you do it? Leave your tips in the comments below.


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.