Podcast
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The Story: For some people, the hardest thing about starting their online business is getting a merchant account.
The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.
The Resource: The best Merchant Account for online Marketers.
3 Solutions To Your Payment Problem:
1. Clickbank.
2. Paypal.
3. PowerPay.
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3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
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Endless Testimonials On Autopilot
The Story: Most marketers struggle to get a large number of good testimonials they can use on their website.
The Point: A few simple steps can start an endless flow of testimonials you couldn’t shut off if you tried.
The Resource: Ray’s Automated Testimonial Machine
3 Ways To Get More Testimonials
1. Ask for them.
2. Set up an ATM (Automated Testimonial Machine).
3. Ask repeatedly (in your autoresponders).
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Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. Reason Why Advertising, John E. Kennedy
4. Green Eggs and Ham, Dr. Seuss.
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How To Nuke Your Competition
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.
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All The Clients You Can Handle
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.
The Point: When you know how, it’s easy to get all the clients you can handle.
The Resource: Gitomer
5 Step System For Getting Copy Clients:
1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients carefully.
4. Use followup marketing.
5. Attend seminars and network.
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How To Split-Test Sales Letters
The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome and invite your comments (click the link at the bottom of this post).
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Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. Link payment pages to Clickbank or Paypal.
4. Use Adwords to drive traffic.
5. Repeat.
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Rapid List Building Made Easy
The Story: It’s a lot easier to build a list than you might think.
The Point: The techniques of list-building are really quite simple; three techniques you can use today.
The Resource: www.MyFirstListOnline.com <– Free List-Building Tips
Here are three tactics you can use to build your list fast:
- Use a “squeeze page”.
- Do “ad swaps” with other list owners.
- Use forum postings to get opt-ins.
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Three Ways To Turbo-Charge Your Product Launch
The Story: Product launches are still an effective way to create a profit windfall.
The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.
The Resource: www.TheProductLaunchFormula.com
Here are three tactics you can use to boost launch results:
- Use the “reverse squeeze page”.
- Give away your best material right up front.
- Give your sublist a strong, personal story to follow.
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