The Story: It’s one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order. The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its […]
Writing
Watch Your Mouth, Copywriter!
The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. That leads to this little tip that will really help your copy make more sales […]
First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale. The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game. The Resource: Attention Age Doctrine 3 Keys To Grabbing Their Attention: 1. […]
Hemingway On Copywriting
The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter). The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation. The Resource: The Elements of Style Hemingway’s Rules: 1. Use short […]
Myspace Or Yours? Marketing 101
The Story: One of copywriting’s oldest maxims points out one of marketer’s biggest failures. The Point: It’s not your website. It’s theirs (if you want to succeed). The Resource: YouTube How To Make It About The User: 1. Know your users. 2. Know your users. 3. Know your users. Click for the Podcast Audio: Click […]